Why is a Logo so Important?

How long does it take to make a first impression? Would you guess ten or fifteen minutes? Nope. How about seven seconds? Well I am sure that you have heard that fact in a business conference before, but that is also not the answer. The Association for Psychological Science says it take a person about a tenth of a second to make a first impression just based on the features of a person’s face! You have no time to make an impression. That is why you come dressed in your nicest suit with, your biggest smile, and your best prepared discussion points and hope for the best.

However, you can’t be there all the time making a good impression for your company. So, isn’t it important that your company make a good first impression with its “face”?

A company’s “face” is how it is presented to a client. The company “face” is the first thing a potential client will see on the messages you send, your company website, and finally the building they enter as they come to see you. So it is important that your logo actually represents your services. Take for example LT~CRS’ logo.

Many of our clients ask us why we have a tilde symbol (~) in our company’s written name and logo. The answer is the tilde is a symbol for cost savings, and that is what our company specializes in. The tilde (~) was actually used back when there were scribes whose jobs were to copy books and documents by hand. In order to save money on ink, the scribes would write a tilde to replace letters. For example, “We n~d to sp~k with the doctor.” The tilde made the scribe more efficient and reduced cost. Since our company has expertise in those areas, we chose the tilde to be in the center of our name.

In the same way a logo represents your company – Your vendors REPRESENT YOU! Your suppliers and vendors control the outcomes of your business services. If your elevator stalls, if your products fail, if your electric, utility or internet providers fail to provide the services in your agreements, the FACE of your company is impacted. Select vendors and negotiate contracts that will always represent your company and make a good first impression. This is imperative to your success!

If you would like to know more about Vendor Management Solutions to protect your company’s impression on your clients contact us at www.limitlesstechnology.com.

Being part of a positive and team-oriented culture will bring success to your team.  There are five habits that any leader should utilize to achieve success in your team.

First, always ask “What will I do today to add value to the team?”  Whether it is a conceptual concept like building trust within the team or the physical reduction of costs to relieve team stress, adding value to your team ensures that you are constantly improving as a unit.

Next, reflect on your actions.  Take the time to remember what needs to be accomplished and to ensure that every step is being taken to complete the task.  If your team does not have the resources in order to complete the task, you need to find the third party resources that can accomplish your end goal.

Third, be organized.  Often, offices don’t understand where their inefficiencies are coming from because they are not organized. Make sure you are checking in on your records to understand how you keep track of your expenses and costs.

Practice personal and professional development.  This will keep you and your team moving forward.  Always assume you do not know enough and there is always an expert, internal or external, that can improve your team.

Finally, work outside of your comfort zone.  As you continue to work outside of your comfort zone, your boundaries will continue to broaden.  This will keep you and your team striving forward.  Explore new ways to save, work, and communicate in order to drive your business forward. These habits will encourage your team to positively impact every area of your business.

For four days in a row, the fully charged battery lasted only 25 miles before the Volt switched to the reserve gasoline engine.

Eric calculated the car got 30 mpg including the 25 miles it ran on the battery. So, the range including the 9 gallon gas tank and the 16 kwh battery is approximately 270 miles. It will take you 4 1/2 hours to drive 270 miles at 60 mph. Then add 10 hours to charge the battery and you have a total trip time of 14.5 hours. In a typical road trip your average speed (including charging time) would be 20 mph.
According to General Motors, the Volt battery holds 16 kwh of electricity. It takes a full 10 hours to charge a drained battery.

The cost for the electricity to charge the Volt is never mentioned so I looked up what the average American pays for electricity, (it varies with amount used and the seasons) $1.16 per kwh.

16 kwh x $1.16 per kwh = $18.56 to charge the battery.

$18.56 per charge divided by 25 miles = $0.74 per mile to operate the Volt using the battery.

Compare this to a similar size car with a gasoline engine only that gets 32 mpg.
$3.58 per gallon divided by 32 mpg = $0.11 per mile.

The gasoline powered car cost about $15,000 while the Volt costs $46,000.

So some politicians wants us to pay 3 times as much for a car that costs more than 7 time as much to run and takes 3 times as long to drive across country.

REALLY?

Bottom line is…understand what you are buying before you sign the contract. If already too late…find someone that can help you lower your costs.