“OWL Be There for You” was developed in 2013, by the marketing and administration team at Limitless Technology ~ CRS. Todd Larsen, CEO of Limitless Technology, explains “What drew us to create our own charitable project was our passion to help others, our employee’s desires, and my own passions being very diverse. We had difficulty finding one charity that encompasses many different charitable issues and causes. The benefit of OWL Be There for You is our employees get to choose the issue they have passion for, and are able to develop their own focuses under the umbrella of OWL Be There for You.”

Why The OWL?

Each aspect of the logo and name has a unique meaning of what OWL Be There for You represents.  Todd declared, “Our Company has always had a strong focus on Green business and conservation, which is represented by the letters O.W.L: the letter “O” stands for Oxygen, “W” for Water, and “L” for Land.”  He went on to describe the CRS owls in the logo stand for Care, Reach, Save; which is a calling to Care for Someone, Reach out to Someone, and Save Someone.  Todd explained, “The OWLs represent what all of us a LT~CRS care about most, people. We seek to assist those who are underprivileged, needy, impaired, or suffering from life threatening illnesses.”

What Are You Working On?

OWL Be There for You is currently focusing on Todd’s campaign for the Leukemia and Lymphoma Society. Todd is challenging himself to raise the most money possible from February 19th to May 1st, 2014 to aid in blood cancer research. He was personally drawn to this project because cancer has not only severely affected his personal life, but the lives of millions.

“Cancer has affected my family in the loss of my mother, my uncle, and my two cousins. At the time that my older cousin Anita Beth, a mother with a 4 year old girl Kati, died from her rare blood cancer, there were only thirty known cases in the world. Treatments that exist now may have extended or saved her life. The recent loss of a very good friend, Jim Bartoli, to non-Hodgkin’s lymphoma pushed me towards running for “Man of the Year” to generate as much income as possible for blood cancer research.”

How Can I Help?

The ways that our virtual community can help are through donations and gifts in kind. If you are in the Orlando area and like golf, LT~CRS is also hosting a charity golf tournament where all profits go to LLS.  If you would like to learn more, call 866-504-4050 or visit Owlbethereforyou.com for details. You can also donate now through the LLS website!

Recently, I was brought a strong question from my brilliant daughter (who is attending the University of Florida, and pursuing her Bachelor’s degree in Marketing). Her question was…”Do companies sometimes love themselves too much?”

Being the curious and investigative type, it led me to my favorite question, “What do you mean?”

She explained further, “The companies we run, own or work for can be very close to our hearts. We can love the company culture, the way they do business, and even what they do for society. However, our “love” can blind us from the imperfections of our company.  We may think, because we like the people we work with, that they are catching every  error that they make and we may think that our company runs “well enough” and that it is running cost efficiently enough even when it isn’t.”

 So as usual, after stopping being impressed by her comment and thought process, I was compelled to provide what I was hopeful to be a fairly intellectual thought.

 I see it this way; all Leaders of Companies have a dream or a vision. That Vision involves people. People that:

1. Will perform over and above expected deliverables.
2. Have the ability to perform their task that drive their company’s revenues or profits the most.
3. Will give 110% at their jobs, because we do.

We also build cultures where we are “incredibly passionate” about we do.  We expect the people we employ, no matter what their skill set or training, to have that passion and do more than they may be capable of to enhance our dreams. Because we hire great people, and hired them in a specific function of the business in which they are brilliant, we sometimes expect them to be “brilliant” or “experts in all areas of the business. But is that real? Is it fair? Are we “experts” in everything? As my daughter put it, we may just be “blinded” by our “love” for success. However, successful organizations realize there are needs beyond their “culture” or “people’s capability.” Let’s see where that may be applicable…

•   If a legal battle ensues over HIPPA compliance for a hospital based on the breech of electronic information from a server in IT, do we expect the CIO to legally defend our position of electronic security and integrity in court? Or do we seek “expert” legal advice and defense internal and “externally” to ensure we defend ourselves the best?
• If one of our people in HR becomes sick, although they provided the entire company employee base with a wellness program, do we expect them to “heal” themselves? Or do we expect them to seek out the “best” treatment and “expert” resource to become healthy again?
• If our earnings are high, and we need to ensure our tax liabilities are in the “best order”, do we only trust our internal resources to make final tax decisions, or do we seek out the “highest” level of “professional” tax guidance possible to “ensure” we make the best business choices to minimize our ”risks and liabilities”?
• Or even simpler, if our business has a pest infestation, do we ask any of our employees to go get the appropriate chemicals and treat the issue as needed, or do we have them call an “expert” to “remove the issue and concerns?
• Are there not many more examples where we use external resources to “guarantee” we will get the best advice, guidance, resource or service?

 I would say yes.

 As I believe would you, in recognition that no matter “how well run”, “how great our cultures are” or “that our Company runs well enough”, where we can’t better our businesses by “recognizing” our employees may need the assistance of “expert” external guidance, (just as we seek for ourselves) when it comes to making our businesses the “best they can be”.

 Let’s “love” our businesses enough to realize that it’s the right thing to do.

Limitless Technology~CRS

Delivering expert results on: telecom auditing, telecom contract management, telecom expense management, and telecom billing optimization services.

www.limitlesstechnology.com