Why is a Logo so Important?

How long does it take to make a first impression? Would you guess ten or fifteen minutes? Nope. How about seven seconds? Well I am sure that you have heard that fact in a business conference before, but that is also not the answer. The Association for Psychological Science says it take a person about a tenth of a second to make a first impression just based on the features of a person’s face! You have no time to make an impression. That is why you come dressed in your nicest suit with, your biggest smile, and your best prepared discussion points and hope for the best.

However, you can’t be there all the time making a good impression for your company. So, isn’t it important that your company make a good first impression with its “face”?

A company’s “face” is how it is presented to a client. The company “face” is the first thing a potential client will see on the messages you send, your company website, and finally the building they enter as they come to see you. So it is important that your logo actually represents your services. Take for example LT~CRS’ logo.

Many of our clients ask us why we have a tilde symbol (~) in our company’s written name and logo. The answer is the tilde is a symbol for cost savings, and that is what our company specializes in. The tilde (~) was actually used back when there were scribes whose jobs were to copy books and documents by hand. In order to save money on ink, the scribes would write a tilde to replace letters. For example, “We n~d to sp~k with the doctor.” The tilde made the scribe more efficient and reduced cost. Since our company has expertise in those areas, we chose the tilde to be in the center of our name.

In the same way a logo represents your company – Your vendors REPRESENT YOU! Your suppliers and vendors control the outcomes of your business services. If your elevator stalls, if your products fail, if your electric, utility or internet providers fail to provide the services in your agreements, the FACE of your company is impacted. Select vendors and negotiate contracts that will always represent your company and make a good first impression. This is imperative to your success!

If you would like to know more about Vendor Management Solutions to protect your company’s impression on your clients contact us at www.limitlesstechnology.com.

Answer from a tenured CFO to my question: Why wouldn’t you perform a shared savings based no risk telecom/technology audit?

If you are reading this you may be as curious and perplexed as to why any “cost minded and profit responsible” business owner, Managing Member or C-Level executive wouldn’t jump at the opportunity to have a contingency based no risk audit of any kind performed for them?

I of course, providing this type of service to businesses of medium and large size, thought the same…why wouldn’t you? Well here are a few reasons why there were objections:

• It’s not that we shouldn’t do it, I just feel that my people responsible for that portion of the business, should already be handling this capability or responsibility.

• I am leery of services that cost me “nothing up front” when I know there is a cost to provide the service.

• It just sounds “too good to be true?”, so since perception is reality…it must be.

• I just don’t like not knowing “what my exact cost for the service will be”.

• How much work will this be on my people, and how disruptive will it be with all we have on our plates?

Okay, while taken back a bit, I saw the realism in this CFO’s eyes and the quandary over:

• Employed expectation

• Lack of trust

• Misperception

• Concern of unknown expenditure

• Costs of employee involvement and resource

However, as my mind began to work on answering these questions, I also understood these are common barriers to any service. But should that stop us from exploring the possibilities? I of course say no, but with good reason when it comes to what we do for our Clients, and I answered his questions below in order:

• Employed expectation

We respect that every company and organization has the potential to audit their billings, re-negotiate their own telecom contracts and get some form of respectable savings.

o Though, with over 30 years experience, and for over 7 years as a corporation, we have been successfully negotiating for companies who could have chosen to do it themselves. We produce maximum results by applying superior carrier expertise and benchmarking that most companies could never expect to acquire on their own.

o Also, it is not about IT, Procurement, Finance or a Business Unit not doing the best job they can, or from lack of technical experience in any way. Instead, it lies within the expert resources within our organization; those being former carrier service negotiators and high level executive telecom professionals, which are experienced in working with some of the largest and most well-managed companies in the world. Our resources have spent and continue to spend, each and every day aggressively engaging the carriers and providers of telecommunications services to minimize your expenditures.

o Not every situation or company is the same because of: unique needs, multiple geographic locations, utilization of numerous carriers, abundant telecom products/services and complex contract terms.

• Lack of trust

Testimonials from Clients ensure we deliver on our Promises. Click here to see testimonials.

• Misperception

A shared savings billing optimization / telecom audit is not something for nothing…instead it is no risk service, a truly big difference when it comes down to “too good to be true”. In fact…we do have an upfront shared savings advance we collect from our Clients. We collect this advance because we have real costs with internal employees,  associated with the level of expertise, work and due diligence placed into every billing optimization/ telecom audit we perform. However, we are so confident we will find significant savings we back it by a 110% Money Back Guarantee.

We offer a valuable solutions which further cuts costs and produces bottom-line savings in one of your largest expense areas. We also limit any disruption to your business work flows, and we can negotiate on your behalf at any time during our engagement. And… for peace of mind, we don’t look to change service providers unless it is in your absolutely best interest and you agree with our recommendation.

• Concern of unknown expenditure

Tell us…If you hired us to drill for oil on your property, and we agreed our fee would be based on the profits achieved from the well, would you want us to only dig 10 feet down? We deliver for your business immediate and significant savings, because “we dig deep”…averaging reductions of over 25% for most Clients.

o Bottom line we must PROVE the savings in order to be paid and – our Clients RECIEVE the refund, credit, or go forward savings before we invoice for our services.

• Costs of employee involvement and resource

WE FIND….FIX…FOLLOW-UP…and FINISH the tasks to make sure that it gets done, and is done right. – AN ENORMOUS TIMESAVER for our Clients. We literally become a virtual extension of your employee base at no cost to you.

For Answers to Any Other Questions You May Have,

Call Limitless Technology CRS Today at (866) 504-4050.

Recently, many major companies have been making green initiatives. To name a few of these Coca Cola, Walmart, and GE are all developing green initiatives. In the blog, we have come up with a few ideas that probably won’t make your company green certified, but will lower your costs while giving Mother Nature a little break.

1. Unplug all your chargers when your not using them – We know, it is a pain to go around your office and unplug your iPod, Cell Phone, iPad, Lap Top, Electric Shaver, and all those other things your have  plugged-in in your office, but it could make a difference in your energy bill. Every charging device you have in your outlet uses energy regardless of if it is charging a device or not. If everyone in your office building has 5 chargers plugged-in, and you have 100 employees you have 500 chargers wasting energy and increasing your electric bill.

2. Communicate with your employees about being green- one segment about green solutions could really make a difference. One thing businesses do not do as much as they should is talk about orders they give to employees with the employees. Instead of using an email to tell employees to turn off light in their office, tell them directly and explain how it benefits the company and the environment. Employees are more likely to do the obvious green activities if their boss is telling them to do it directly.

3. Buy recycled printer cartridges- Refilling your old cartridges is much cheaper than buying new ones. This is because a large portion of the price you pay is for the canister. This reduces waste because old canisters will go in the trash which will go in a land fill somewhere in the world. Why pay extra for something you already have?

Good question, why pay extra for something you already have? Limitless Technology  CRS makes sure that you pay the minimal amount for the telecom services you already have. We can even eliminate the unnecessary telecom services you have but do not need!

Call Limitless technology at (866) 504-4050 or go to www.limitlesstechnology.com