Introducing LT~CRS’ Labor of Love: OWL Be There For You

What Is It?

OWL Be There for You” was developed in 2013, by the marketing and administration team at Limitless Technology ~ CRS. Todd Larsen, CEO of Limitless Technology, explains “What drew us to create our own charitable project was our passion to help others, our employee’s desires, and my own passions being very diverse. We had difficulty finding one charity that encompasses many different charitable issues and causes. The benefit of OWL Be There for You is our employees get to choose the issue they have passion for, and are able to develop their own focuses under the umbrella of OWL Be There for You.”

Why The OWL?

Each aspect of the logo and name has a unique meaning of what OWL Be There for You represents.  Todd declared, “Our Company has always had a strong focus on Green business and conservation, which is represented by the letters O.W.L: the letter “O” stands for Oxygen, “W” for Water, and “L” for Land.”  He went on to describe the CRS owls in the logo stand for Care, Reach, Save; which is a calling to Care for Someone, Reach out to Someone, and Save Someone.  Todd explained, “The OWLs represent what all of us a LT~CRS care about most, people. We seek to assist those who are underprivileged, needy, impaired, or suffering from life threatening illnesses.”

What Are You Working On?

OWL Be There for You is currently focusing on Todd’s campaign for the Leukemia and Lymphoma Society. Todd is challenging himself to raise the most money possible from February 19th to May 1st, 2014 to aid in blood cancer research. He was personally drawn to this project because cancer has not only severely affected his personal life, but the lives of millions.

“Cancer has affected my family in the loss of my mother, my uncle, and my two cousins. At the time that my older cousin Anita Beth, a mother with a 4 year old girl Kati, died from her rare blood cancer, there were only thirty known cases in the world. Treatments that exist now may have extended or saved her life. The recent loss of a very good friend, Jim Bartoli, to non-Hodgkin’s lymphoma pushed me towards running for “Man of the Year” to generate as much income as possible for blood cancer research.”

How Can I Help?

The ways that our virtual community can help are through donations and gifts in kind. If you are in the Orlando area and like golf, LT~CRS is also hosting a charity golf tournament where all profits go to LLS.  If you would like to learn more, call 866-504-4050 or visit for details. You can also donate now through the LLS website!